“Working on the „Novae“ images I often pondered how the function and physical appearance of an object informs our concept of it. I became interested in how we attribute meaning to our creations, how we negotiate our condition in dialogue with the structures we build around us.
„Novae“ was photographed in electronic stores within the course of 15 months in 2009 and 2010. They provide a visual experience significant for our moment in time. Not only are they designed based on functional reasoning how to best present the displayed products. The combination of fluorescent lighting, design choices and materiality create an artificiality which reminded me of science fiction movies or digital environments from the past. I assume that in their physicality these spaces will age rapdily and represent a transient state towards entirely digital representations.” Georg Parthen